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Why choose Eventflow over a GES Online Exhibitor Manual?
| Area | Eventflow | GES |
|---|---|---|
| Day-to-day control | Your team can edit content, tasks, forms, users and workflows directly, with Eventflow onboarding support when you need it. | GES promotes manual creation and maintenance as a managed service. |
| Participant journeys | Tailored journeys for exhibitors, sponsors, speakers and other participant types, with different content, tasks, forms and visibility rules. | Branded exhibitor guidance, schedules, requirements and supplier contacts. |
| Forms and tasks | Native drag-and-drop forms with conditional logic, uploads, notifications, exports and self-service webhooks. | The reviewed GES manual uses a self-managed checklist and linked forms. |
| AI and support | Built-in AI that works from your event content, captures unanswered questions and reports content gaps back to your team. | Searchable guidance and organiser/GES support contacts in the example. |
| Supplier flexibility | Supplier directory, native forms and embedded third-party workflows so you can work with the suppliers you choose. | Links to GES’s online shop and other suppliers. |
Stop raising tickets for changes your event team should be able to make
GES’s current exhibitor manual service includes creation, maintenance, branding, targeted content and progress reporting. That managed-service model can be useful if you want a supplier to run the manual for you.
Eventflow’s onboarding process takes the opposite approach after onboarding: your team owns the day-to-day experience. Edit a sentence, move a deadline, change a task, update a form or add a supplier without waiting for us. For busy operations teams, that control matters most in the final weeks before an event, when information changes quickly and exhibitors expect answers immediately.
Keep the workflow together — without forcing every supplier into the same system
In the GES manual we used ourselves, some tasks were completed in the manual while others opened Smartsheet, supplier websites or separate documents. That is a perfectly valid model, but it can leave organisers with a fragmented view of completion.
Eventflow’s native forms can keep more of the journey together with native forms, entry management and exports. Or, when another system is genuinely the right tool, simply embed or link it from the task. You keep one participant journey while still working with GES, Jotform, SmartSheet, registration providers or specialist suppliers where they make sense.
That flexibility is the point: Eventflow is not trying to replace every supplier. It gives your operations team one place to coordinate the participant journey around them.
Give exhibitors answers, not another search box
GES’s current product information advertises reminder functionality, and the manual we used includes keyword search. Search helps when an exhibitor already knows the words to look for. Eventflow’s AI is designed for the question they actually ask.
Eventflow includes a built-in AI assistant that answers common participant questions using your existing event content and uploaded documents. From ordering badges to accessing the venue or finding out about Wi-Fi, participants get the answers they need without contacting your team. The assistant also records questions it can't answer, helping you identify gaps in your content, improve guidance and reduce repetitive enquiries year after year.
Why Eventflow is the better fit when operations need control
Choose GES if a managed exhibitor manual bundled into a wider exhibitor-services relationship is exactly what you want. Choose Eventflow if you want the operations team to control the participant journey themselves, with proper forms, tailored participant types, readiness reporting, native AI and the freedom to keep specialist suppliers where they already work well.
A bundled manual can look cheaper on paper. The more useful comparison is what it costs your team when every change, disconnected form, support query or missing piece of readiness data creates another manual step.
Frequently asked questions
Does GES offer an online manual, or just a PDF?
GES offers an online exhibitor manual service. The example we used had section navigation, a task checklist, search and an Export to PDF option.
Does GES offer deadline reminders?
Yes. GES’s current product page advertises an email reminder system, although the version we used didnt send any.
Is GES Online Exhibitor Manual the same as Visit?
These are different product functions. This comparison covers GES’s online exhibitor manual.
See what changes when your team owns the workflow
Bring a real manual, form and supplier process. We will show you how Eventflow gives your team direct control while keeping the external systems and partners you still need.
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This comparison was published by Eventflow Technologies Ltd and last reviewed on 2 October 2026. It draws on GES’s published product information, alongside our first-hand experience of using the platform. Our review reflects one event configuration and does not necessarily represent all current GES capabilities. Feedback from event organisers also helped shape the evaluation criteria, including situations where a GES manual was included as part of a wider supplier agreement. These commercial arrangements are considered in context rather than presented as standard across GES.
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