AIME

The Asia Pacific Incentives and Meetings Event (AIME) is the region’s leading hosted-buyer event for the meetings and incentives industry. With hundreds of exhibitors and hosted buyers, and multiple audience types to coordinate, smooth operations are critical.

Prior to working with Eventflow, AIME relied on a competitor’s exhibitor manual platform. While it met basic functional requirements, it was plagued by service issues — slow support, sluggish performance, and, in one high-stakes moment, a complete system outage just before a crucial deadline. These problems frustrated the operations team, eroded exhibitor trust, and made event build-up unnecessarily stressful.

The Switch to Eventflow

AIME came to Eventflow looking for a platform that could be trusted — one that was easy to use, highly configurable, and backed by responsive, knowledgeable support. They branded their Eventflow environment as the Info Hub, a single source of truth for exhibitors, hosted buyers, and partners.

One of the most remarkable aspects of the rollout was that the AIME team configured the entire system themselves. Time zone differences were no obstacle: from building 47 different team types to mapping more than 40 unique user journeys, everything was created in-house with minimal training or support from Eventflow.

The team’s buy-in was so complete that they even produced their own professional video walkthrough for exhibitors, ensuring consistent communication and a polished experience.

Why It Worked

• Hosted-buyer complexity, simplified: Eventflow’s team type system allowed highly specific user journeys and task lists without creating admin overload.
• Empowered organisers: The AIME team built and managed the system entirely themselves, avoiding bottlenecks and reducing reliance on external setup.
• Reliable technology: No outages, no sluggish performance — just a fast, stable platform.
• First class support: A responsive, knowledgeable team that the client rated “10 out of 10”.

The Outcome

AIME’s move to Eventflow didn’t just replace their old exhibitor manual; it redefined how they managed their event operations. The Info Hub became the backbone of their pre-event communications, delivering a professional, personalised experience to every exhibitor and hosted buyer while freeing the operations team from repetitive, time-consuming tasks.

And with their plans to continue using Eventflow for AIME 2026, the partnership will build on the success of AIME 2025 with enhanced reporting capabilities, ensuring an even smoother and more data-driven experience for all stakeholders.