How Eventflow’s Team Types Make Complex Events Simple

If you’ve ever planned an event, you’ll know the challenge: different groups, different expectations, and a mountain of admin trying to keep them all happy. Exhibitors want one thing, sponsors another, speakers something else entirely. With Eventflow’s team types, you can give each group their own custom journey – from a small exhibitor right up to a headline sponsor – all without creating extra operational headaches.

AIME: Managing Complexity Without the Chaos

AIME, Asia Pacific’s largest business events exhibition is no stranger to juggling different groups. For their 2025 event, their event team built 40+ different team types, including hosted buyers, exhibitors and sponsors all inside Eventflow. That could easily have turned into a logistical nightmare – different deliverables, deadlines, and communications for each group.

Instead, team types gave AIME a way to map every journey clearly. Hosted buyers saw only what was relevant to them, exhibitors had their own tailored path, and sponsors enjoyed an experience reflecting their investment level.

The results spoke for themselves: no system crashes, no chaotic inboxes, and a team so confident they even created their own professional walkthrough videos for participants. It was a transformation from firefighting to focus.

Goodwood: From Global Sponsors to Racing Teams

Goodwood, home of the world-famous Festival of Speed and Revival, is an event brand where heritage meets high stakes. Their challenge? Balancing the needs of global sponsors with those of vehicle owners, drivers, and race teams.

With team types, Goodwood created distinct journeys:

• Sponsors received a detailed path covering branding, hospitality, and media deliverables.
• Racing teams followed a completely different track, focused on motorsport deliverables and compliance.

Same platform. Same data structure. But entirely different experiences for each audience. The result? Less manual legwork for organisers, and a professional, tailored experience for all.

Kendal Mountain Festival: Filmmakers Meet Outdoor Brands

At Kendal Mountain Festival, the mix is just as eclectic – filmmakers premiering their latest documentaries alongside outdoor brands sponsoring activations and exhibitions.

Here, team types became the glue. Filmmakers received their own journey, complete with direct film upload via Eventflow alongside screening details, tech specs, and media requirements. Meanwhile, sponsors and exhibitors saw deliverables around stands, marketing assets, and staff accreditation.

The result? Filmmakers could submit their content smoothly without endless email chains, while sponsors and exhibitors had clarity on their own tasks. Everyone felt guided, and the organising team didn’t drown in admin.

Personalised Journeys Without the Pain

The magic of team types isn’t just about flexibility – it’s about clarity. Organisers can:

• Filter tasks, forms, content and suppliers so each group sees only what applies to them.
• Manage multiple groups through one platform. No more juggling spreadsheets, shared drives and logins.
• Standardise certain event specific information, restrict access to other information so you don’t have to duplicate content unnecessarily
• Scale up without reinventing the wheel for every new exhibitor or partner.

For a small startup exhibitor, that might mean a short, simple task checklist and one or two articles. For a flagship sponsor, it could mean a detailed, multi-step process that matches their investment. Either way, everyone gets what they need – no more, no less.

Why It Matters

Happy exhibitors are more likely to rebook. Well-prepared sponsors deliver stronger activations. And when filmmakers, buyers, and participants all feel guided rather than lost, the entire event’s ROI goes up.

Team types make this possible without organisers having to triple their workload. It’s about giving each audience their own sat-nav through the event, while organisers keep the steering wheel firmly in their hands.

Whether it’s AIME’s 40+ buyer types, Goodwood’s balance of sponsors and racing teams, or Kendal’s filmmakers uploading their work alongside outdoor brands, Eventflow’s team types are proving one thing: complex events don’t have to feel complex.

If team types could help you streamline your events, book a demo today.